Buy and Lease
Actively pursing opportunities to buy, lease, and manage parks and attractions.
- 35 year history of acquiring, managing over 75 properties with $2.5 billion in revenues
- Pays full and fair value for properties through honest and transparent purchase process
- Portfolio’s average improvement is 33% and CAGR is 4.8%
Management
The most experienced management and operating team in the regional parks space.
- Management team has over 250 years combined experience in the regional theme park and waterparks industry
- Operated over 40+ waterparks, built 12 waterparks from the ground up and renovated over 15 others parks
- Executive team features 7 senior executives from Six Flags corporate management
- Management agreements provide expert operations to drive profitability across all park departments
Revitalizing
Dramatically improved and redeveloped dozens of mature or declining parks.
- Targeted capital improvement plans to maximize visitor impact and accelerate in park revenues
- Experienced operations and leaders and award winning design team that deliver a superior guest experience
- Smart, effective marketing to drive trial and repeat attendance and improve admission revenues
Rebranding Parks
Premier Parks has a long and successful history of acquiring mature, existing parks and investing to rebrand and revitalize them to become vibrant, contemporary theme parks that delivered exceptional attendance and revenue increases. Keiran Burke and his team lead the complete transformation, with master planning and execution of extensive design work, investment in new rides, attractions, food, and merchandise facilities, introducing new IP and theming, and improved marketing including the iconic “Mr. Six” advertising campaign. Many of the properties were rebranded into nationally known brands Six Flags and Wet’n’Wild.
| Former Park | Rebranded Park | |
|---|---|---|
| Wild World | Six Flags America | Washington DC |
| Elitch Gardens | Six Flags Elitch Gardens | Denver, CO |
| Kentucky Kingdom | Six Flags Kentucky Kingdom | Louisville, KY |
| Riverside Park | Six Flags New England | Springfield, MA |
| Marine World USA | Six Flags Discovery Kingdom | Vallejo, CA |
| Darien Lake | Six Flags Darien Lake | Buffalo, NY |
| Fiesta Texas | Six Flags Fiesta Texas | San Antonio, TX |
| Geauga Lake | Six Flags Worlds of Adventure | Aurora, OH |
| Reino Aventura | Six Flags Mexico | Mexico City, MEX |
| Jazzland | Six Flags New Orleans | New Orleans, LA |
Building New Parks
Premier Parks has an unmatched history in designing and building waterparks and theme parks from start to finish, more than any other regional operator. The team’s expertise and leadership enabled them to design and build a large number of waterparks and theme parks, managing all aspects of the development and construction. The company has built and managed many other properties including a resort hotel, indoor waterpark hotel, campground resort with RV’s and cabins, adventure park, and marina.
| New Park Construction | |
|---|---|
| Frontier City Wild West Works | Oklahoma City, OK |
| Six Flags Elitch Gardens | Denver, CO |
| Six Flags Over Georgia Water Park | Atlanta, GA |
| Six Flags Ohio Island Kingdom | Aurora, OH |
| Six Flags St. Louis Water Park | St. Louis, MO |
| Six Flags New England Water Park | Agawam, MA |
| Six Flags Great Adventure Water Park | Jackson, NJ |
| Six Flags Great America Water Park | Chicago, IL |
| Warner Bros Movie World | Madrid, SPA |
