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Our Services

Buy and Lease

Actively pursing opportunities to buy, lease, and manage parks and attractions.

  • 35 year history of acquiring, managing over 75 properties with $2.5 billion in revenues
  • Pays full and fair value for properties through honest and transparent purchase process
  • Portfolio’s average improvement is 33% and CAGR is 4.8%

Management

The most experienced management and operating team in the regional parks space.

  • Management team has over 250 years combined experience in the regional theme park and waterparks industry
  • Operated over 40+ waterparks, built 12 waterparks from the ground up and renovated over 15 others parks
  • Executive team features 7 senior executives from Six Flags corporate management
  • Management agreements provide expert operations to drive profitability across all park departments

Revitalizing

Dramatically improved and redeveloped dozens of mature or declining parks.

  • Targeted capital improvement plans to maximize visitor impact and accelerate in park revenues
  • Experienced operations and leaders and award winning design team that deliver a superior guest experience
  • Smart, effective marketing to drive trial and repeat attendance and improve admission revenues

Rebranding Parks

Premier Parks has a long and successful history of acquiring mature, existing parks and investing to rebrand and revitalize them to become vibrant, contemporary theme parks that delivered exceptional attendance and revenue increases.  Keiran Burke and his team lead the complete transformation, with master planning and execution of extensive design work, investment in new rides, attractions, food, and merchandise facilities, introducing new IP and theming, and improved marketing including the iconic “Mr. Six” advertising campaign. Many of the properties were rebranded into nationally known brands Six Flags and Wet’n’Wild.

Former ParkRebranded Park
Wild WorldSix Flags AmericaWashington DC
Elitch GardensSix Flags Elitch GardensDenver, CO
Kentucky KingdomSix Flags Kentucky KingdomLouisville, KY
Riverside ParkSix Flags New EnglandSpringfield, MA
Marine World USASix Flags Discovery KingdomVallejo, CA
Darien LakeSix Flags Darien LakeBuffalo, NY
Fiesta TexasSix Flags Fiesta TexasSan Antonio, TX
Geauga LakeSix Flags Worlds of AdventureAurora, OH
Reino AventuraSix Flags MexicoMexico City, MEX
JazzlandSix Flags New OrleansNew Orleans, LA

Building New Parks

Premier Parks has an unmatched history in designing and building waterparks and theme parks from start to finish, more than any other regional operator. The team’s expertise and leadership enabled them to design and build a large number of waterparks and theme parks, managing all aspects of the development and construction. The company has built and managed many other properties including a resort hotel, indoor waterpark hotel, campground resort with RV’s and cabins, adventure park, and marina. 

New Park Construction
Frontier City Wild West WorksOklahoma City, OK
Six Flags Elitch GardensDenver, CO
Six Flags Over Georgia Water ParkAtlanta, GA
Six Flags Ohio Island KingdomAurora, OH
Six Flags St. Louis Water ParkSt. Louis, MO
Six Flags New England Water ParkAgawam, MA
Six Flags Great Adventure Water ParkJackson, NJ
Six Flags Great America Water ParkChicago, IL
Warner Bros Movie WorldMadrid, SPA

Premier Parks actively seeks opportunities to buy, lease and manage amusement and visitor attractions throughout North America.

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