The Largest Independent Operator of Parks in the US

Actively seeking to acquire, lease and manage theme parks, water parks, and visitor attractions throughout North America

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ABOUT PREMIER PARKS

Premier Parks operates 13 family theme parks, waterparks, and visitor attractions including on-site accommodations, an adventure park and marina, world-class concert facilities, and a one of a kind children’s museum.

Annual Revenue: $200 million • Annual Attendance: 5 million

PARK SERVICES

Premier Parks has managed, operated, and developed over 75 regional parks and visitor attractions.

Buy and Lease

Actively pursuing opportunities to buy, lease, and manage parks and attractions.

  • 35 year history of acquiring, managing over 75 properties with $2.5 billion in revenues
  • Pays full and fair value for properties through honest and transparent purchase process
  • Portfolio’s average improvement is 33% and CAGR is 4.8%

Management

The most experienced management and operating team in the regional parks space.

  • Management team has over 250 years combined experience in the regional theme park and waterparks industry
  • Operated 40+ waterparks, built 12 waterparks from the ground up and renovated 15 others parks
  • Executive team features 7 senior executives from Six Flags corporate management
  • Management agreements provide expert operations to drive profitability across all park departments

Revitalizing

Dramatically improved and redeveloped dozens of mature or declining parks.

  • Targeted capital improvement plans to maximize visitor impact and accelerate in park revenues
  • Experienced operations leaders and award-winning design team that deliver a superior guest experience
  • Smart, effective marketing to drive trial and repeat attendance and improve admission revenues

KIERAN BURKE

Chairman, CEO, Founder

  • Acquired and managed more regional parks than anyone in the industry
  • Led the consolidation of the regional theme park industry in North America
  • Through acquisitions, grew from one park to the world’s largest regional theme park operator with 39 parks in 8 countries and $1.2 billion in revenues
  • Guided the company through private equity, public equity and debt financing to take Six Flags public
  • Delivered superior returns for original investors of five times invested capital with IRRs exceeding 60%
  • Previously an investment banker in real estate and hotel finance, and private law practice in New York. Graduate of Harvard Law School.

THE MOST EXPERIENCED MANAGEMENT TEAM IN THE INDUSTRY

Management team has worked with over 100 theme and water parks Leadership team executives average 35+ years experience with regional parks and attractions.

HUE EICHELBERGER

COO & EVP
48 years park experience

Former COO Six Flags
Tom Iven

TOM IVEN

EVP BUSINESS DEVELOPMENT
45 years park experience

Former COO Six Flags

TRACI BLANKS

CHIEF MARKETING OFFICER
25 years park experience

Former CMO Six Flags

LES HUDSON

EVP DESIGN & PLANNING
30 years park experience

Former Head of Design Six Flags
Jess Carbo

JESSICA CERBO

CHIEF FINANCIAL OFFICER
14 years park experience

JODY KNEUPPER

REGIONAL VP & PARK PRESIDENT
25 years waterpark experience

JENI HOOKER

VP ADMINISTRATION
26 years park experience

MARSHALL BARBER

EXECUTIVE FINANCE ADVISOR
27 years park experience

Former CFO Six Flags

BRETT PETIT

EXECUTIVE MARKETING ADVISOR
39 years park experience

Former CMO Six Flags, Palace Entertainment

WHAT OTHERS SAY…

Glenn H. Shiffman

CFO & SVP – Fanatics

Starting in 1995 when I was at Lehman, I served as Kieran Burke’s investment banker advising him on dozens of acquisitions and raised over $5 billion of equity, public and bank debt from the world’s largest financial institutions, all of whom trusted Mr. Burke as a steward of their capital.

We were fortunate to be his partner and helped advise and finance his taking Premier Parks from a public company with one theme park to the largest regional theme park company in the world with over $1.3B in revenues and 39 parks in 8 countries.

David Dorfman

Co-Founder – BLC

Having worked closely with Premier Parks over the years to evaluate strategic alternatives and acquisitions, I can affirm it is one of the leading, most respected firms in the theme park and waterpark industries.

Kieran Burke and I have a long-standing relationship and he is considered a well-respected CEO by Wall Street bankers, research analysts, investors, and maybe most importantly, by his team. Kieran is universally known as a “straight shooter” and a “no nonsense guy” who calls it like he sees it. I believe Kieran to be of the highest moral integrity and can endorse him without reservation.

Steve Mauldin

Group President – CNL

I can personally attest to Premier’s integrity, professionalism and performance. Premier drove strong, measurable and swift operating and financial improvements once installed as our tenant or operator.

Premier particularly excels in project design and construction where we invested tens of millions in capital improvements for the benefits of our public shareholders. By example, Premier successfully executed a $12 million renovation and rebranding of our Houston waterpark to Wet n’ Wild Splashtown, completing the full transformation on an expedited 4 month schedule, on time and on budget, and ready for public opening in April.

CASE STUDIES

Revitalizing Mature Parks for Improved Profit

Revitalizing Mature Parks for Improved Profit

Kieran Burke, as CEO of Six Flags, lead the comprehensive transformation of many smaller, family parks into vibrant, contemporary theme parks that delivered exceptional attendance and revenue increases. He guided the team with the planning and execution of extensive design work, investment in new rides, attractions, food and merchandise facilities, and improved marketing including the iconic “Mr. Six” television campaign.

Revitalized Parks

Former ParkNew ParkLocation
Riverside ParkSix Flags New EnglandAgawam, MA
Marine World USASix Flags Discovery KingdomVallejo, CA
Adventure WorldSix Flags AmericaBowie, MD
Elitch GardensSix Flags Elitch GardensDenver, CO
Geauga Lake/Sea World OhioSix Flags Worlds of AdventureAurora, OH
Reino AventuraSix Flags MexicoMexico City, MX
New Park BuildWarner Bros Movie WorldMadrid, Spain

Wet’n’Wild Toronto

In July 2016, Premier Parks leased a closed, defunct, and dilapidated 45-acre water park built in the 1980s from the Province of Ontario. Premier designed and financed a complete $25M renovation of the entire park in less than 8 months. The completed renovation project transformed the park into a vibrant destination re-branded as the all-new Wet ‘N’ Wild Toronto in June 2017.

Wet’n’Wild Splashtown

In February 2001, Premier Parks assumed management of Splashtown Water Park in Houston. Over the next three years, through expert marketing, experienced in-park revenue programs, and professional budgeting systems, they increased park attendance by 131,000 (43%), revenue by $3.8MM (43%), and cash flow by $5MM (112%). In December 2013, they executed a long-term lease and a $12MM capital plan to renovate and rebrand the park as Wet ‘n’Wild Splashtown. The project was complete in only four months and the market responded, growing attendance by 82,000 visitors. In five season, Premier Parks had increased attendance by 73%, revenue by 83% and cash flow by 176%

Premier Parks actively seeks opportunities to buy, lease and manage amusement and visitor attractions throughout North America

Contact Tom Iven, EVP Business Development

Corporate Headquarters: Oklahoma City, OK United States
Email: contactus@premierparks.com

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