Founded in 2009, Premier Parks, LLC operates 11 theme and water parks across the US and Canada. The company has a proven record of dramatically improving underperforming parks and currently operates more water parks than any other company in the United States and North America. Many of these parks bear the famous Wet ‘n’ Wild brand, one of the most recognizable brands in the water park industry. In 2016, Premier’s combined properties generated annual revenue of approximately $200 million and annual attendance of approximately 6 million.
Premier Parks is led by Kieran Burke, former Chairman and CEO of Six Flags, Inc. Burke is joined by several other former Six Flags executives who together have operated more water parks (40) than any other team in the world, built 12 water parks from the ground up, and substantially renovated or expanded more than 15 others. The company’s corporate strategy includes implementing a hands-on operating philosophy, deploying sophisticated marketing processes, investing for growth with controlled and targeted capital expenditures, and focusing relentlessly on guest service and safety.
The corporate office, located in Oklahoma City, Oklahoma, provides individual park support while local leadership is empowered to make a difference in their own community.
A strong track record of improving performance and profit sets Premier Parks apart from others in the industry. The company is actively seeking opportunities to acquire, manage and lease water parks, theme parks, entertainment venues and multi-use facilities.