Chairman, President & CEO
In a career spanning nearly 30 years, Kieran Burke has a rich, successful track record as a leader in the amusement industry.
Recruited in 1989 to restructure a struggling real estate company based in Oklahoma City, Burke disposed of prior real estate investments and reorganized the company as Premier Parks, Inc., focusing exclusively on the theme park and water park industry. Through a program of acquisitions (including the purchase of the Six Flags parks from Time Warner in 1998), park expansions and operational improvement, he led the consolidation of the regional theme park industry in North America, growing from one park to the world’s largest regional theme park operator with 39 parks in 8 countries in North America and Europe and over $1.2 billion in revenues.
During his tenure, Burke led the company through several billion dollars of private equity, public equity and debt financings; renamed the company Six Flags, Inc. and took the firm public with a listing on the NYSE.
Serving as Chairman and CEO of Six Flags (and its predecessor companies) for 16 years, Burke was involved in all aspects of marketing and operations (including theme parks, water parks, hotels, indoor water park hotels, campgrounds and resorts, concert amphitheaters, park expansions, and marinas) as well as design and construction of new parks, rides, hotels, indoor water parks, restaurants and campgrounds.
In 2009 Burke founded Premier Parks, LLC and its affiliated companies with the purchase of Nashville Shores water park, campground and marina. Premier Parks presently operates 11 theme parks, water parks and multi use venues throughout the US and Canada.
Before entering the theme park industry, Mr. Burke, a graduate of Harvard Law School, was an investment banker from 1985-1989 specializing in real estate and hotel finance. Prior to 1985, he was engaged in the private practice of law in New York. Mr. Burke is a past member of the Board of Directors of the International Association of Amusement Parks and Attractions (IAAPA).
Senior Vice President & COO
Hue Eichelberger began his theme park career in 1974 as a teen working at Six Flags Over Texas performing a variety of roles and gaining experience while attending school. Eichelberger took advantage of one of the many benefits of working in a theme park, returning year after year for 8 years gaining valuable leadership practice, earning promotions to management roles and acquiring knowledge in many aspects of the business.
Eichelberger joined Premier Parks in 1991 as the General Manager of White Water Bay in Oklahoma City and held several management roles prior to the company’s acquisition of Six Flags. He was promoted to the role of Executive Vice President for the Eastern Division of Six Flags, Inc. and served in that position until 2006. During that time, he was responsible for the company’s most profitable division with eight parks in seven metropolitan markets. Mr. Eichelberger managed more than $1 billion in capital projects including the installation of 41 roller coasters, construction and/or major expansion of nine water parks and construction of two hotels including a major themed indoor water park hotel.
In 2007 Eichelberger formed Adrenaline Family Entertainment, a PE-backed entity that purchased underperforming parks and applied proven management principals to grow attendance, revenue and profitability.
Mr. Eichelberger joined Premier Parks, in 2011 and serves as the company’s Chief Operating Officer. He is a longstanding member of the International Association of Amusement Parks & Attractions as well as the World Waterpark Association.
Chief Marketing Officer
Traci Blank’s first job in the theme park industry was in the Marketing Department at Frontier City. After starting as the Promotions Manager in 1986, she was promoted to Director of Marketing in 1989 leading marketing efforts for both Frontier City and White Water Bay until 1994.
As the company grew, Blanks was tapped to become Premier Parks’ Senior Vice President and Chief Marketing Officer in 1994, a position she held until 2000. In her role as Chief Marketing Officer of Premier Parks, and later Six Flags, she was responsible for overseeing all aspects of sales, marketing and public relations for the company’s 39 parks worldwide.
Ms. Blanks stepped away from her role at Six Flags in 2000 to raise her children. In 2011, with her children nearly grown, she moved back into the industry assuming the role of Premier Parks’ Chief Marketing Officer in 2014.